Climate Change Bites Big Business

“Electoral politics is not the solution to the Earth-threatening problems we face.”
– Jeffrey St. Clair (10 August 2018, Counter Punch)

There is now no non-violent way to reverse climate change. Even with morally unrestrained action, it is probable that there is now no physical possibility of reversing climate change. The time for action was 1973-1979, the time of the two oil embargoes (the post Israeli War – against Egypt and Syria – Arab Oil Embargo of 1973; and the related-to-the-Iranian-Revolution vengeful price gouge oil embargo of 1979). This was the period of the Watergate-climax finale of the Nixon Administration, the Ford Administration, and the Carter “energy crisis” Administration. Politically, the election of Ronald Reagan in 1980 killed the possibility of US climate change action.

From Reagan through Bush I, Clinton, Bush II and Obama to Trump, the mentioning of climate change – as one of government’s highest priorities, as one of corporate America’s foremost concerns (to be addressed, not suppressed), and as one of mainstream media’s primary and continuing focuses and leading stories – was minimized if not altogether absent. If anything, climate change denialism was heavily promoted by corporate and partisan (right wing) media, and by legions of corporate agents, flacks and factotums masquerading as elected representatives in federal and state governments. That has now changed.

Climate change is now all over the front pages of the newspapers and is the headline story of the mainstream mass media, primarily because of the massive fires in California whose smoke has even reached New York City. Why this new overt and blaring mainstream news attention to climate change, a subject that was officially hush-hush, trivial and fake news so recently in the past? Obviously because climate change has begun costing big money to major sectors of American capitalism.

In the case of the 2017-2018 California wildfires, one of the costs to capitalism is the financial threat of bankruptcy via liability suits against Northern California’s regulated monopoly utility company, Pacific Gas & Electric (PG&E), which is being held responsible for causing the Sonoma and Napa Counties fires of 2017, because electric power lines swung into too-near tree branches during high winds setting off sparks that ignited fires that raced across the dry countryside, incinerating many communities and much industrial infrastructure (e.g., for telephone, internet and TV distribution, and also numerous small business facilities, croplands and vineyards).

A second set of costs to capitalism from California’s vast wildfires of 2017-2018 are the high losses to fire insurance companies, prompting their threats to leave the California insurance market, which in essence would mean a very sharp increase of fire insurance rates for California residents, homeowners and businesses. It seems unlikely to everybody that multi-countywide wildfires like those of 2017 and 2018 are a fluke unlikely to reoccur next year and thereafter.

Companies offering flood, tornado and hurricane insurance along the Gulf and Atlantic coasts of the United States, and in Puerto Rico, may now also be smarting from the increased damage caused by more frequent and more powerful hurricanes, and the drenching and flooding rainstorms of the last few years. As with the vaster wildfires and longer wildfire season in the West, the more frequent and extensive flood and tornado disasters in the Great Plains and Gulf and Atlantic coasts have likely seeded thoughts of insurance flight and massive rate increases, and loan rate increases, in the minds of the moguls of the liability underwriting industry and the investment banking industry.

Higher insurance and loan costs hamper any business operation, and dampen real estate construction and sales activity, as well as adding usually unproductive costs to the living expenses of homeowners and renters seeking to buy a little security against unanticipated personal catastrophes.

It is good to remember that the reason the nuclear power industry (for electric generation) is dead is because the insurance industry worldwide rates nuclear power as an infinite liability and thus an uninsurable risk. Nuclear power can only exist where government assumes 100% of the liability in perpetuity. Insurance companies are starting to get the queasy feeling that perhaps wildfires in California (and probably the Great American Desert west of the Mississippi), as well as hurricanes along the Gulf and Atlantic coasts of the United States, are growing into potentially bankrupting infinite liability insurance risks.

A true and honest free market zealot would say: “So what, if companies like PG&E are at fault for wildfire apocalypses then let them get sued into bankruptcy. Another set of entrepreneurs will take their place as providers of electricity and natural gas for consumers, and profit as they deserve for providing safe and reliable service. Also, if some insurance companies are too scared to underwrite the risks of wildfires, hurricanes, tornadoes and floods, then let them run away or price themselves out of the market, because newer entrepreneurs will become new insurance providers who will take advantage of capturing an underserved market by offering affordable insurance, and thus profit by gaining a large customer base that would then dilute their aggregate risk.” Yes, zealot, but “true and honest” does not usually pair with “profit” when we are dealing with Big Money operators. So, what is more likely to happen?

In the official postmortem of the 2017 Northern California wildfires, PG&E was pointed to as the primary (essentially only) culprit because of the arcing contact between live electric cables and dry tree limbs during the high winds preceding the fires. PG&E is required by regulations to maintain a set clearance between its power cables and all trees near them. That clearance was obviously insufficient, either because of an inadequacy of the state regulations, or an insufficiency of tree trimming maintenance by PG&E’s tree trimming contractors, or both. Fingers will point, courts will be busy.

However, the idea of thousands of burned-out wildfire victims suing PG&E into bankruptcy will not happen because the state of California would then have the colossal headache of finding a new enormous and technically competent business entity to seamlessly take over the operations of producing and distributing electric power and natural gas to many millions of Californians populating a large and geographically diverse terrain. So, California state government will revise old laws or craft new ones to provide too-important-to-fail utilities like PG&E (and Edison International, and San Diego Gas & Electric) with some legal protection from the financial threat of bankruptcy over the liability of causing wildfires. (See the citation at the end for the legalistic details.)

The FIRE combine (Finance, Insurance and Real Estate; and their meshing as Wall Street speculation), along with the War Industries Complex, has a stranglehold on today’s U.S. Government. Recall that FIRE owned the political career of Barack Obama, who dutifully protected them from justifiable prosecution and punishment for the greatest robbery of all time, in 2008; and that military-related expenses and subsidies consume over 70% of the federal budget (our taxes). While American Big Business includes many other rich and politically powerful sectors, like Big Pharma, I think that FIRE and the War Industries Complex are the largest forces in American capitalism today.

It seems to me that now that climate change is biting Big Business in a big way, the mainstream media is excited to report all the lurid details of catastrophes spawned by climate change, because it is echoing the fears of their prime and patronizing audience: the loss of big money by Big Business, and its fear of the loss of future certainty of uninterrupted profitability. Big Capital is now openly scared about climate change, and that is what we are now seeing as headline news.

We will also be seeing urgent promotions – presented as mass media news and commentary – for varieties of government subsidized protection for those sectors of Big Business that feel most financially threatened by the biting furies of climate change. The little that California state government is now doing for moderating the potentially infinite liabilities of its wildfire-haunted electric utilities is only the beginning of what we can expect in the way of publicly subsidized climate change insurance for Big Business.

I think that the pretense of climate change denialism by the Big Money has crumbled, and we are now entering a period of overt climate change acknowledgment coupled with fanatical efforts to gain public subsidies for private interests to both insure and indemnify them against climate change-related financial losses, and to also preserve the nature of their businesses even if they are major CO2 and organic vapor polluters, like the petrochemical and coal companies.

Notes:

California Governor Taking PG&E Closer to Fire Law Changes
July 25, 2018
https://www.insurancejournal.com/news/west/2018/07/25/496015.htm

Facing $17 Billion in Fire Damages, a CEO Blames Climate Change
By: Mark Chediak
August 13, 2018
https://www.bloomberg.com/news/articles/2018-08-13/facing-17-billion-in-fire-damages-a-ceo-blames-climate-change

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This article appeared first as:

Climate Change Bites Big Business
14 August 2018
https://www.counterpunch.org/2018/08/14/climate-change-bites-big-business/

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Political Memes, Opus #2

Why do what’s right when you can make money?
Why be courteous when you can get ahead?
Why be truthful when you can lie to get your way?
Why share when you can have it all?

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Telling the truth is not hard,
guaranteeing you’ll like it
is impossible.

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The Socialist overthrow of Capitalism
would be a greater victory
than the capture of the Roman Empire
by Christianity.

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It must be a terrible heartbreak to have lived through the 1960s, and clearly remember the Civil Rights struggles and your protests against the Vietnam War, and then have had Reaganite Republican children and Bush and Trump Republican grandchildren. What a waste of all your child-rearing sacrifices, after having dreamt of an approaching just and democratic world, to bitterly realize that your turn at genetic transmission had been hijacked by fascism. Because of Hillary Clinton’s connivance in thwarting the Bernie Sanders campaign of 2016, and her being singularly responsible for bringing Donald Trump to power, there will never come a time in which I won’t detest the women (and men) who voted for Hillary Clinton in the primary elections, and still insist she should have been US president. I pity Trump voters, despite them being at least disappointing and at worst horrible people, because they are infected with a self-defeating and obdurate stupidity. Hillary Clinton-loving people are supposedly more intelligent and moral, but are in fact absolute failures who are irredeemably vain and selfish, and thus unworthy of concern.

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West God In Rut
Wine God Strut
We Trusting Do
Go Turd In West
Wet Gin Or Dust
Go Trust I Wend
I Trod New Gust
Wet Gin Do Rust
West Rust In Dog
Wet God In Rust
In Dog We Trust
I Got Us Newt’rd
In God We Trust.

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It is so sad to see intelligent, fundamentally decent people
in the prime of their lives
lost in bitterness,
unreachable to friendship
by those outside their exclusive club of resentment.
It is a sadness like grief for a loss in the family
of one still living
but forever beyond contact.

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American society is ignorant, self-absorbed,
fearful and thus cruel, surrendering to enslaving greed,
and soulless by lacking a compassionate unifying vision.

Its best hope lies in the individual development
of strong moral character, and thus socialist vision,
by enough people to revolutionize the entire culture.

Manuel García, Jr. — 23 March 2018

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Zionist manifest destiny
in Palestine and beyond
is a war crime, which
Americans should not
subsidize nor sacrifice for.

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VW is Germany’s Ford, Audi is VW’s Lincoln.
US VW’ers pretend having MB & BMW status
they’re too poor and chintzy to pay for,
by being pushy obnoxious drivers.

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Inflation is money’s shelf-life.

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Extinction sooner is better than profits delayed.
(It’s all about the money.)

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Genocide is the original sin of the real estate industry.

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“I tremble for my country when I reflect that God is just;
that his justice will not sleep forever…”
– Thomas Jefferson,
(Commerce Between Master and Slave, 1782)

“Freedom is the right to tell people
what they do not want to hear.”
– George Orwell
(The Road to Wigan Pier, 1937)

“If a nation values anything more than freedom,
it will lose its freedom; and the irony of it is
that if it is comfort or money that it values more,
it will lose that too.”
– William Somerset Maugham
(Strictly Personal, 1941)

“It is the responsibility of intellectuals
to speak the truth and to expose lies.”
– Noam Chomsky, (1966)
(The Responsibility of Intellectuals)

“It’s typical for educated classes to be more effectively controlled
by the indoctrination system to which they are directly exposed,
and in which they play a social role as purveyors,
hence coming to internalize it.”
– Noam Chomsky, (1985)
(Intervention in Vietnam & Central America: Parallels & Differences)

“Nothing is easier
than to convince oneself of the merits
of actions and policies that serve self-interest.”
– Noam Chomsky
(Year 501, The Conquest Continues, 1993)

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The Victim Queen controls the World by projecting an infinite spectrum of dislikes.

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“I don’t want to have to think!”
Why humanity will extinct itself as soon as possible,
and pat itself on the back for doing so.

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God is a self-righteous excuse
for inflicting unconscionable cruelty.

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Will there be Love in 200 years?

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My biggest mistake:
having unrealistic expectations
of people I don’t know.
(Mainly everybody.)

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An old type of “joke” applied by racists/bigots who happen to be People-Of-Whiteness, against Black People (also known as People-Of-Color, and/or include: African-Americans, Afro-Caribbean, Africans) compares them disparagingly to apes: monkeys, chimpanzees and gorillas. Genetically, there is only one race: the human race. And, we are all a species of primate: apes. Genetically, humans and chimpanzees are 98.8% identical. There is a greater difference between chimp and gorilla DNA (94.8% same) than there is between chimp and human DNA (98.8% same). White skin only developed in humans after 12,000 years ago (after the Ice Ages) and most likely after 6000 years ago. Very well preserved human DNA from recently uncovered human remains in Britain, from 6000 years ago, was analyzed to determine that such early Britons had black skin (very deeply dark brown, or “negro” skin color), straight black hair, and blue eyes! Racial jokes are the lame humor of ignorant people.

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U.S. Political Parties:

Libertarian:
the sociopathic anti-war pro-greed party.

Republican:
the sociopathic pro-bigotry classist party
run by careerist touts for capitalism.

Democratic:
the anti-bigotry classist party
run by careerist touts for capitalism,
and now fighting off an insurgency
by democratic socialists.

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The only 2 excuses for voting Trump:
1. You’re a bigot too,
and he lets you feel good about it.
2. Dementia.

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The Gates of Heaven are locked shut
to bar the dark children
of the despoiled colonies
from climbing into the Olympus
of their White Gods
who luxuriate in the effulgence
of their self-satisfying beneficence
that is the envy of the sacrificed
whose blood and sweat
are fermented and distilled
into the intoxicating ambrosia
swilled
at the never-ending
Harvest Feast of the Gods.

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I could whisper words of milk and honey in your ear,
and tell you sweetly what you want to hear.
I could entertain and lull you like the smoothest joint
But, really folks, what would be the point?

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The Imprisoned American Mind

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The following essay of mine originally appeared as:

The Imprisoned American Mind
2 August 2004
http://www.swans.com/library/art10/mgarci19.html

It is reprinted here without change. If you substitute “Donald Trump” for “George W. Bush,” “Hillary Clinton” for “John Kerry,” and “Bernie Sanders” for “Ralph Nader,” then you will easily find this essay “up to the minute.” Enjoy (or bemoan).

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The Imprisoned American Mind

“Resistance to the organized mass can be effected only by the man who is as well organized in his individuality as the mass itself.”

—C. G. Jung, The Undiscovered Self, 1957

 

“I suggest that the real objective of Socialism is not happiness. Happiness hitherto has been a by-product, and for all we know it may always remain so. The real objective of Socialism is human brotherhood. This is widely felt to be the case, though it is not usually said, or not said loudly enough. Men use up their lives in heart-breaking political struggles, or get themselves killed in civil wars, or tortured in the secret prisons of the Gestapo, not in order to establish some central-heated, air-conditioned, strip-lighted Paradise, but because they want a world in which human beings love one another instead of swindling and murdering one another. And they want that world as a first step. Where they go from there is not so certain, and the attempt to foresee it in detail merely confuses the issue.”

—George Orwell, “Can Socialists Be Happy?”, 24 December 1943

 

Can an awareness of political reality be re-awakened in the American public mind? How do we produce this Second American Revolution?

The Perfect Prison Of The Unused Mind

If some great power were to grasp the molten magnetic generator at the core of the Earth, and twist it so the field now pointed with magnetic north emanating from Ecuador and magnetic south from Sumatra, then all the compasses on the planet would point differently, and all our systems of navigation would have to change.

The psychological relationship of each individual to the whole of society is similar to that of each compass to the planetary magnetic field. Our personal compass helps us align ourselves with the norms of society, with “good” and “evil,” and with our own conscience. When our psychic compass is broken, we are psychotic — our contact with reality is very seriously impaired.

Imagine a group of psychotics, one possibility being the inmates at an insane asylum. This would be an accumulation of individuals with broken psychic compasses confined in a protected environment that is managed by people with excellent psychic compasses, who are intent to help. Such a scene would speak well of a larger enlightened society.

But there is another possibility. The society could be deviant, its psychic “field” twisted and misdirected so its norms are skewed from what is easily understood — outside of this society — to be decent and humane. In such an aberrant society, the governing psychic field can easily orient the compasses of individuals who do not have their own independent source — or frame — of reference. Such individuals, placid in their continuity within the social norms of their group, are members of a mass psychosis.

The American prison guards in the Abu Ghraib jail in Baghdad were normal people fully adapted to their mass psychosis. Adolph Eichmann, a senior executive in the Nazi SS bureaucracy managing the industrial-scale death camp industry, was an individual proven by psychological testing to be normal and sane, and he too was a fully adapted member of a mass psychosis.

An individual inoculates himself from being infected by mass psychoses by developing a capacity for critical thought, an understanding of human nature and the reality of his own personality, by consciously working to improve and maintain his character, and by developing connections to sources of insight and compassionate awareness (religion can be one such example). This requires continuing mental effort over one’s lifetime.

Minds that remain largely unused because of ignorance, which is the child of laziness, will be found by mass media (“propaganda,” in the old days), filled with easily swallowed psychic worms that are coated with syrupy sweet sex, glistening cherry-red violence, desire-fulfillment fantasy, voyeurism, and lowest-common-denominator semi-pornographic mass culture. Once embedded, the underlying psychic messages re-program the thought patterns of the consuming individual for ease of remote control by the social programming elite.

If you don’t think, someone will do it for you, but not for your benefit.

The psychology of mass psychosis is how small groups of wealthy elites control larger populations. It may seem easy to look back on Hitler and the Nazi’s control of the German people and say “not me, not today.” But any truthful look at American politics would have to conclude that amazing progress has been made in the techniques of social control. Just look at how Americans so overwhelmingly volunteer to impoverish themselves, their society, their children’s future, even the very planet they live on — perhaps irreparably, all for the unique purpose of increasing the moneyed wealth of the moneyed class.

Control of a mass psychosis is the ultimate pyramid scheme. Political dictators seek to become cult deities, and economic elites seek to become admired nobilities by the combined labor and sacrifice of the enthralled proletariat, as well as by their delusional worship. A political revolution to free the serfs, the servants and the workers will have to overcome or bypass not only the physical and economic power of the state, but also the psychological power of a crypto-religious mythos that has been backfilled into the intellectual and spiritual void of an unthinking populace. And the people will resist the toppling of their idols, they will resist their own liberation, they will resist doing the mental work necessary to stay free.

Imagine the reaction to telling people “patriotism is psychotic.”

Zombie Nation

We are already brainwashed, and it is permanent. We are all conditioned, much as Aldous Huxley describes in his novel Brave New World. By high school, we are largely indoctrinated and imprinted with our attitudes and allegiances, and it is the rare individual who can overcome their silly embarrassment and their mental laziness to actually and overtly change their mind. Thought is effort, and this is contrary to being happy (remember “pursuit of happiness”?) because in minds trained for consumption, effort is work and work is unhappiness, and because achieving knowledge usually makes you angry at the follies and chicanery being committed under the cover of public ignorance — a socialist’s fundamental problem; read George Orwell’s essay “Can Socialists Be Happy?”

Most people are really of quite simple mind. They imagine that how they think (which is to say, not thinking much at all) is somehow an essential core of who they are — their self definition, their personality. Thus, confronting some comfortable, church-going Republican with vigorous calls to turn away from their party during the upcoming election is tantamount to asking them — from their frame of reference — to self-negate, to not be, to act and think as they “can’t” and as their anti-selves would act. You are asking someone to wrench free from their mass psychosis.

In the spirit of psychotic bipartisanship, let me note that the previous example can be inverted, to that of a conservative Republican importuning a brainwashed godless communist to betray his allegiances. However, the relevant situation for Americans is of witless popular allegiance to the Republican-championed mass psychosis combining corporate capitalist penuriousness and intolerant religiosity.

People who support George W. Bush (for example) are not swayed by ANY logical argument or observable fact (such as the false justification for the Iraq War, and no end to terrorism as a result). They vote to maintain the primacy of their self-image — reflected by Bush and conservative Republicanism — in American political and FINANCIAL affairs, the latter being the actual totality of concern. A voter votes for the “me”-reflector to be in charge. No logical or moral argument can ever counteract that.

This accounts for the intransigence of the Naderites and other US leftists who feel pushed out of electoral politics. No me-reflector of theirs is even permitted to get on the same national stage. Despite all the angry self-righteousness of Democrats who imagine they own all leftist votes just because Bush and the Republicans own rightist votes, they still do not mount me-reflectors for the leftists they would exploit, and Nader is running to protest this injustice.

On voting for “me,” see the work of George Lakoff, a linguist who describes how political debate is “framed” to limit the possibilities of discussion, and to resonate with the self image of a target audience the framers wish to co-opt. “Framing,” as Lakoff describes it is the control language of mass psychosis.

In many ways, the rivalry between Republicans and Democrats is a battle to control the mass psychosis of American socio-political placidity. The insurgency of Ralph Nader and the Green Party is an attack on the psychosis itself. The fond hope of the insurgents is that the inevitable bite of reality (weak economy, outsourcing, healthcare insecurity, withdrawal of social services, the price of imperialism and war) prods political movement to the left within the body of the mass psychosis, so it transfers control to Kerry and the Democrats, and then continues to build leftward momentum as conservative delusions fall before a widening awareness of political reality. Then the real revolution has a chance to break through popular conservative narcolepsy and challenge the hold of corporate imperialism over American politics. Of such stuff are dreams made of.

I think only external physical factors can influence Americans to do the mental and moral work needed to change their fundamental political perspectives — to drop the psychoses. I’m thinking of undeniable forces of change, like abrupt climate change leading to catastrophic social collapse, or thermonuclear war — possibly a civil war (a Yugoslavia style disintegration with nuclear strikes), or sudden and permanent loss of petroleum, or some combination of all three.

Since it took the Red Army to convince Germany to abandon Nazism (NATO forces helped in Western Europe); and close to total destruction in Japan — including the incineration of many of its inhabited cities by aerial bombardment — to convince the Japanese to abandon their military imperialism, I do not think it exaggerated to suggest that Americans might need an equally calamitous Armageddon to cause a reorientation of their politics.

Reorientation without the Armageddon? A beautiful wish, but not a logical one.

On The Articles

Ritt Goldstein describes the current American psychosis in terms of Erich Fromm’s concept of “socially patterned defects”, and R. D. Laing’s concept of “social-fantasy systems.” C. G. Jung, a co-founder of modern Western psychology, used the term “mass psychosis” to describe what second generation pychologists Fromm and Laing were describing in their own more elaborate terms. Like Jung, both Fromm and Laing witnessed the horrible mass psychoses of Europe in the 1930s and 1940s, and their theoretical work tried to make sense of these experiences. Goldstein describes how the insights of Fromm and Laing are being used to understand the psychology (or psychosis) of political thought within the Bush administration today. Insights of this sort can be used either to promote the work of 21st century equivalents of Josef Goebbels, or to undermine the effectiveness of such propaganda — depending on who is paying attention and who is not. Goldstein reminds us of Fromm’s warning for the United States in 1941,

There is no greater mistake and no graver danger than not to see that in our own society we are faced with the same phenomenon that is fertile soil for the rise of fascism anywhere.

Thomas Frank describes how the Democratic Party dropped the language of class warfare, and essentially abandoned unionism and the working class during the last thirty years, in an effort to win over corporate support and reflect the culture of affluent suburban professionals. In doing so, it opened the way for corporate-funded propagandists to craft a mass psychosis for social control of the working class. The success of this Republican-led effort is evident in states like Kansas, where self-inflicted impoverishment has left outcrops of affluence amidst a flatland of working class bitterness. The malevolent genius of the mass psychosis is evident in Frank’s probing conclusion,

Why shouldn’t our culture just get worse and worse, if making it worse will only cause the people who worsen it to grow wealthier and wealthier?

Kevin Phillips was the architect of Richard Nixon’s 1968 winning “southern strategy,” and as such has a keen eye for the fissures and fault lines within conservative politics. Like Frank and Lakoff, he too sees opportunities for leftward movement of the electorate by re igniting the class war (which, of course, conservative corporatists engage in continuously under the cover of the mass psychosis) and reframing it in Lakoffian language. In particular, he recommends Democrats engage in “Deconstructing the Republican coalition,” as this “is a better long-term bet, and could be done.” Though disenchanted with George W. Bush’s brand of Republicanism, Phillips is not yet a Naderite, and he notes the immediate danger of his own recommendation were Kerry to lose control of the electorate during this delicate transition, “The result, however, might be to uncage serious progressive reform.” Note the word “uncage.”

The conservative working class of Frank is the Republican “unbase” of Phillips, which he describes as

the 20-25 percent of the party electorate that has been won at various points by three national anti-Bush primary and general election candidates with Republican origins: Ross Perot (1992), John McCain (2000) and, in a lesser vein, Patrick Buchanan (1992). Most of the shared Perot-McCain issues – campaign and election reform, opposition to the religious right, distaste for Washington lobbyists, opposition to upper-bracket tax biases and runaway deficits, criticism of corporations and CEOs – are salient today and more compatible with the mainstream moderate reformist Democratic viewpoint than with the lobbyist driven Bush Administration. Perot and Buchanan’s economic nationalism (anti-outsourcing, anti-NAFTA) and criticism of Iraq policy under the two Bushes is also shared by many Democrats.

George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley; an expert in “framing,” a communications ploy that defines the terms of debate, or defines a “frame” confining the extent of ideas available to influence a discussion. Republicans are masters of framing. As described by Orwell in his book 1984, the fundamental purpose of controlling the use of language (keeping discussion within a frame) is to limit the scope of thought; this is essential to social control. When you respond to an argument by using the terms defined by the framers, you have already lost. Lakoff uses the example of “tax relief,” used by Republicans to insinuate that taxes are an inherent affliction. Lakoff suggests that Democrats (and any opponents of the Republicans) counter the “tax relief” excuse of relieving affliction, as a cover for enriching the wealthy, by discussing the “dues” we owe as a patriotic duty to support freedom, democracy, and the American way. In Lakoff’s words,

I would say taxes are what you pay to be an American, to live in this country with democracy, with opportunity, and especially with the enormous infrastructure paid for by previous taxpayers — infrastructure like schools and roads and the Internet, the stock market, the Securities and Exchange Commission, our court system, our scientific establishment, which is largely supported by federal money. Vast amounts of important, marvelous infrastructure: all of these things were paid for by taxpayers. They paid their dues. They paid their fair share to be Americans and maintain that infrastructure. And if you don’t pay your fair share, then you’re turning your back on your country.

Lakoff helped start the Rockridge Institute, whose mission is to “reframe the terms of political debate to make a progressive moral vision more persuasive and influential.”

Scripting The Revolution

Psychologists have described how the human mind can literally be confined in the virtual prison of a psychosis, and how repetition by authority figures, as well as control of frames of reference (social, moral, psychological, linguistic) can channel naive individual thought into dependable compliance within a mass psychosis. This situation affects the majority of Americans, and it is prudent to assume that you and I are among those so influenced. Because unreality is unreal, the attempt to maintain it in the face of reality builds up stress. Being psychotic is like running around with your eyes closed; sometimes you get headaches from running into telephone poles. Nine-Eleven was one such pole.

Thomas Frank is a witness to this social stress among the psychotic faithful, while Kevin Phillips speculates on the political potentialities of this disaffection, and George Lakoff describes how a new control language can be devised to tap this stress and channel it into unidirectional political momentum.

The natives are restless. Perhaps the incantations of old, sung in a new way, will move them.

Those who would be social revolutionaries, and dream of America as a Green Socialist Paradise, would do well to understand the imprisoned American mind, its popular culture and the techniques used to control it. These are the keys to revolution. Understand that freeing this mind is only the first step. Once freed, where it chooses to go is uncertain. Acceptance of this uncertainty is the sign that self-declared liberators are authentic.

And how is the revolution to be implemented? That is a topic for a future article.

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References, in Topical Groups

(all web-links active as of 24 July 2004)

Carl Gustav Jung, The Undiscovered Self, Boston: Atlantic-Little, Brown Books, 1957 & 1958, Library of Congress #58-7854

Ritt Goldstein, “U.S.: Patriotic Pride and Fear,” Asia Times, 08 July 2004

Manuel García, Jr., “American Gulag, And A Dogfight Of Psychoses,” Swans, 24 May 2004, http://www.swans.com/library/art10/mgarci14.html

American Will Confined by Conservatism

George Lakoff and the Rockridge Institute,
http://www.rockridgeinstitute.org/

“Inside the Frame” (on George Lakoff), 15 January 2004,
http://www.alternet.org/story/17574

Thomas Frank, “Red-State America Against Itself,” Tom Dispatch, 16 July 2004

Kevin Phillips, “How Kerry Can Win,” The Nation, 15 July 2004,

“Propaganda: Then and Now”
Gilles d’Aymery
12 November 2001
http://www.swans.com/library/art7/ga120.html

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